394 page
`I read Mike`s book and was entertained throughout. Willard is a first-rate story teller and a compelling writer.`
Harold Burson, PRWeek`s PR Man of the Century.
`A fascinating career in PR...as enjoyable as a novel with more practical advice than most PR textbooks.`
John Guiniven, PhD, SINewhouse School of Public Communications, Syracuse University.
`Mike`s `confessions` on the practice of public relations does for PR what David Ogilvy`s book `Confessions of an Ad Man` did for advertising. It clearly explains the power and value of public relations like it has never been explained before. Long live the true flaks.`
Ray Gaulke, former president and chief operating officer of the Public Relations` Society of America
`People who report and write for newspapers and wire services, as Mike Willard and I did, are often wary of those of us who cash in and become public-relations pushers, as Mike Willard did. But in his absorbing book `The Flak,` Willard demonstrates, in the likes of West Virginia, Washington, D.C., and the former Soviet Union, that PR can be a force for good.`
Lewis Lord, Contributing Editor, U.S. News & World Report.
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