192 стр. Подсерия «Big Shots». В современном мире бизнеса Ричард Брэнсон стоит особняком. Он - оппортунист в эпоху стратегов. Его компания Virgin Group уникальна: никогда прежде под одним брэндом не собиралось столько совершенно различных предприятий. Кажется, броский красно-белый логотип Virgin так же эластичен, как презервативы Mates - только один продукт из широчайшего спектра товаров и услуг, которые предлагает компания. Брэнсон - создатель одного из самых успешных брэндов в мире.
Как он этого добивается? Новая книга "Бизнес-путь: Ричард Брэнсон" не только раскрывает секреты бизнеса Брэнсона, но и извлекает универсальные уроки и определяет стратегии, которые могут оказаться полезными любому предпринимателю. Конкурировать только с крупными компаниями; двигаться быстрее пули; превращать работу в развлечение и при этом оставаться обычным человеком - вот только некоторые из секретов этого феноменально успешного бизнеса.
Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them. The authors give no indication of the source of their opinions, facts, and speculation. For each executive, there are ten "secrets" on which the analysis of his management style is based. Although the other three executives are referred to in each book, there is no attempt at comparative analysis. For example, for Murdoch, ruthlessness is cited as a secret of success, with the belief that "nice guys finish second." But Branson"s common touch with customers and staff alike is the key to his popularity and success. Go figure. The quality of the writing is uneven and frequently repetitious, but there is an easygoing approach that makes all four books appealing for a quick read. Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content. Graduate students, businesspeople, and other specialists will pass on these books in search of more solid content.ASusan DiMattia, "Library Journal"
Copyright 1999 Reed Business Information, Inc.
As founder of Virgin airlines, Virgin records, Virgin retail stores, soft drinks, financial services, and more, Branson has boldly used the Virgin label to take on market leaders and shake up complacent industries. This book charts his spectacular career and examines how his unique abilities--savvy negotiator, dazzling newsmaker, creative leader, and others--have made him one of the most successful businessmen in the world.
Business the Richard Branson Way is part of a new series that charts the rise of business superstars Branson, Bill Gates, Jack Welch, and Rupert Murdoch. The Business Way Series looks at their deals, schemes, and dreams, revealing how each planned his career, crushed his competitors, and ended up on top. It supplies both a valuable insight into the ingredients of success and a concise source of important lessons for the next generation of winners.
|
Книги
Репортаж
