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Название книги |
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Автор |
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Год |
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"Вирусный" маркетинг. Сделайте так, чтобы ваша аудитория занималась маркетингом вместо вас/Viral marketing |
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Рассел Голдсмит(Russell Golgsmith) |
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2003 |
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(не)Здравый смысл рекламы / The (un)Common Sense of Advertising |
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С. Тивари |
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2004 |
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100% Брэнд. Как продавать счастье |
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В. Ляпоров |
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2004 |
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101 способ поднять сетевую торговлю: Как облегчить Интернет-маркетинг |
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Вонг Т. |
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2004 |
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30 минут для личного маркетинга |
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Т. Атертон |
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2002 |
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30 минут для подготовки плана по маркетингу |
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Джон Вествуд |
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4D Брэндинг, взламывая корпоративный код сетевой экономики |
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Томас Гэд |
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2001 |
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50 идей, необходимых для удержания клиентов / 50 POWERFUL IDEAS YOU CAN USE TO KEEP YOUR CUSTOMERS 3-е издание |
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Тимм П. / Paul R. Timm |
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2004 |
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600 способов продвижения торговой марки |
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Матанцев А.Н. |
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2003 |
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6000 логотипов для профессионалов |
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2003 |
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7 уроков величайших менеджеров, или Что знают CEOs / What the Best CEOs Know |
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Джеффри Креймс |
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2004 |
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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd |
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David McNally, Karl Speak |
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2002 |
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Brandscaping: Worlds of Experience in Retail Design |
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Otto Riewoldt |
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2002 |
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Breaking News : How the Wheels Came off at Reuters |
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Brian Mooney, Barry Simpson |
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2003 |
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Building Call Center Culture |
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Dan Coen |
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Building Strong Brands |
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David A. Aaker |
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1995 |
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Built to last. Successful habits of visionary companies |
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Collins James C., Porras Jerry I. |
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C.R.M. Карманный справочник |
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Д.Александер, Ч.Тернер |
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2004 |
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Call Center Management on Fast Forward : Succeeding in Today"s Dynamic Inbound Environment |
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Brad Cleveland, Julia Mayben |
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2001 |
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Category Management |
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Nielsen Marketing Research |
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Concepts in Enterprise Resource Planning |
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Joseph Brady, Ellen Monk, Bret Wagner |
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2001 |
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Credit card marketing |
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Grady Bill |
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal |
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Jill Griffin, Michael W. Lowenstein, Don Peppers, mar Rogers, Martha Rogers |
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2001 |
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Designing the Best Call Center for Your Business : A Complete Guide for Location, Services, Staffing, and Outsourcing |
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Brendan B. Read |
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2000 |
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Friendly Persuasion : Dynamic Telephone Sales Training and Techniques for the 21st Century |
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Dan Coen |
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Guerrilla Teleselling : New Unconventional Weapons and Tactics to Sell When You Can"t Be There in Person (Guerrilla Marketing Series) |
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Jay Conrad Levinson, Orvel Ray Wilson, Mark S. A. Smith |
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History of the Poster |
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Josef Muller-Brockmann, Shizuko Muller-Brockmann |
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2004 |
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How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner |
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Alan Weiss |
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2001 |
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How to Sell More in Less Time, With No Rejection, Using Common Sense : Telephone Techniques |
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Art Sobczak |
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Implementing Six Sigma: Smarter Solutions Using Statistical Methods, 2nd Edition |
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Forrest W. Breyfogle III |
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2003 |
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Inside Network Marketing : An Expert"s View into the Hidden Truths and Exploited Myths of America"s Most Misunderstood Industry |
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Leonard W. Clements |
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2000 |
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Inside the Minds: Leading Advertisers - CEOs from Interpublic, Young & Rubicam, Saatchi & Saatchi, Ogilvy & Mather and More on the Future of Advertising, Marketing and Building Successful Brands |
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Aspatore Books Staff, Bob Brennan, Tim Love, David Kenny, Eric Rosenkranz |
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2001 |
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Intermarket Analysis : Profiting from Global Market Relationships (Wiley Trading) |
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John Murphy |
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2004 |
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Kak eto skazat" po-russki?: Современные методы управления персоналом в современной России |
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Шекшня С. |
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2003 |
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Lateral Marketing : New Techniques for Finding Breakthrough Ideas |
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Philip Kotler, Fernando Trias de Bes |
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2003 |
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Logo Design Workbook: A Hands-On Guide to Creating Logos |
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Sean Adams, Noreen Morioka, Terry Stone |
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2004 |
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Logo Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols |
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Leslie Cabarga |
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2004 |
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Marketing Management: Millennium Edition |
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Philip Kotler |
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1999 |
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Navigating the Customer Contact Center in the 21st Century |
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William Durr |
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New Retail |
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Rasshied Din |
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2000 |
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No Logo: No Space No Choice No Jobs |
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by Naomi Klein |
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2002 |
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Public Relations and Advertising in Close-Up: Паблик Рилейшнз и реклама крупным планом + CD |
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Е. В. Захарова, Л. В. Ульянищева |
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2004 |
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Retail Design |
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Otto Riewoldt, Jennifer Hudson |
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2000 |
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Retaining Your Employees : Using Respect, Recognition, and Rewards for Positive Results (Crisp 50-Minute Book) |
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Barb Wingfield, Janice Berry, Barbara Wingfield |
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2001 |
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Reverse Marketing : The New Buyer-Supplier Relationship |
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Michiel R. Leenders, David L. Blenkhorn |
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Services Marketing: People, Technology, Strategy (4th Edition) |
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Christopher Lovelock |
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2004 |
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Six Sigma Business Scorecard : Creating a Comprehensive Corporate Performance Measurement System/Шесть сигм для сбалансированной системы бизнес показателей |
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Praveen Gupta, A. William Wiggenhorn |
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2004 |
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
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Kevin Lane Keller |
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1997 |
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Strategic Internet marketing. Proven strategies for successfully marketing your products & services |
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Vassos Tom |
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Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications |
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John J. Murphy |
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1999 |
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